PREPARED FOR YOUBIGPOP × CRAVEN-PHILLIPS ELECTRICAL
You’ve built strong relationships with builders.
We’ll help you build your next stream of
direct service and maintenance customers.
A focused growth plan for Brian Phillips & Michael Swain
Service enquiries → booked work → ongoing relationships
01 / YOUR GOAL → OUR PLAN
Our team will manage the marketing that brings the right customers to you—and make it easier for those enquiries to become booked jobs and repeat business.
Grow service work alongside your existing builder relationships.
Bigpop will: Build service-focused pages, improve local search visibility and manage a targeted Google Search campaign for agreed jobs and areas.
Bigpop will: Make service work prominent on your website, create compelling campaigns and simplify the call and enquiry process.
Bigpop will: Set up enquiry tracking, team follow-up reminders and approved maintenance follow-up for suitable customers.
Business owners, facilities teams and commercial property managers who need electrical repairs, lighting work, testing or planned maintenance. We’ll agree the exact service mix, travel area and available capacity with you before launch.
We’ll separate service intent from construction and tender searches. Starting themes to validate include commercial electrical maintenance Sydney, commercial electrical repairs Sydney and electrical maintenance Kirrawee. Each campaign will lead to the relevant service page, with a clear call or enquiry action.
We’ll check your Google Business Profile details, establish a Search Console baseline and use genuine project and team evidence. These are proposed keyword themes, not measured volumes or promised rankings. Clear, useful service information also supports AI-assisted search discovery. Google’s guidance ↗
02 / A WEBSITE THAT WORKS FOR YOUR SERVICE TEAM
We’ll give service customers a clear starting point: what you help with, where you work and how to reach the right person. Your builder and project experience becomes proof of capability.
Repairs, lighting and planned maintenance for commercial and industrial sites. Tell our team what needs attention.
Talk to our service team ↗
A SIMPLE CUSTOMER JOURNEY
We’ll fix the contact links, add clear mobile call buttons and route service enquiries separately from project estimating.
Interactive preview only. Nothing is sent.
Your team reviews the request and confirms the next step. Follow-up stays visible.
03 / WE MAKE YOUR SERVICE OFFER STAND OUT
These samples show the quality and direction we can produce for you: strong branding, clear service messages and an obvious next step. We’ll handle the strategy, design, copy and ongoing optimisation.
DIRECT SERVICE ENQUIRIES
Make your electrical service offer visible to business owners and property teams, with a clear reason to get in touch.
ONGOING MAINTENANCE
Show that you can help beyond a one-off job, with planned work shaped around the site’s requirements.
SAMPLE EDUCATIONAL CAROUSEL
Short, useful content that moves from the immediate service need to an ongoing relationship. Tap to enlarge.
Illustrative AI-generated samples of Bigpop’s creative capability, not actual Craven-Phillips project photographs or proven campaign results. Final messages, imagery and channels are approved before launch. Search captures active demand; social and remarketing support awareness where the audience and budget justify them.
04 / HELP THE TEAM TURN INTEREST INTO WORK
We’ll connect the enquiry, response and follow-up so every service opportunity has an owner and a next step. Then we’ll help you stay in touch with suitable customers about future maintenance.
Record the customer, site, job type and source in one place.
Organise the details and flag missing information for review.
Assign a person, set a reminder and record whether the job was booked.
With permission, follow up after the job and explore planned maintenance.
We can add AI to prepare briefs, draft replies and organise reminders. Your team approves messages, quotes, scheduling and technical decisions. We’ll connect this to your existing systems where practical, with access and data handling agreed first.
05 / THE TEAM BEHIND YOUR GROWTH
Here are examples of our creative work and founder-reported campaign results. The same discipline—clear messaging, strong visuals and measured improvement—will guide your service campaigns.
A clearer offer, stronger product presence and a faster visual read.
High-impact food imagery and one easy-to-understand message.
Results supplied by Bigpop’s founder: Foober’s figure refers to conversion count in an ad set; Vegan Soul’s refers to conversion cost across two ads. Dates, spend, attribution settings and comparison windows were not supplied. Displayed redesigns illustrate the creative direction and are not verified as the exact ads behind those metrics. These are different businesses and buying cycles—not forecasts for electrical contracting.
06 / WHAT WE WILL DELIVER
Agree your priority jobs and suburbs. Improve the service pages and contact journey. Set up enquiry tracking and prepare the first campaigns.
You get: a clear offer and a measurable starting point.Launch approved search campaigns within the agreed budget. Publish useful service content. Put enquiry routing and follow-up into practice.
You get: a working route from discovery to service enquiry.Review enquiry quality and booked jobs. Refine services, areas and creative. Introduce approved follow-up for ongoing maintenance opportunities.
You get: a clear view of what deserves more investment.Targets will be set from your actual job values, margins and capacity. We’ll report maintenance opportunities separately from signed agreements and avoid counting repeat work as new customers. Fees, media budget and integration scope are agreed before launch; outcomes are not guaranteed.
07 / LET’S BUILD YOUR SERVICE PIPELINE
Bigpop handles the marketing, creative and enquiry improvements.
Your team stays focused on delivering the work.
THE PROPOSED FIRST STEP
We’ll turn today’s priorities into a written scope: website improvements, search and creative, enquiry tracking and the first follow-up workflow.
Then our team prepares the work, walks you through it and gets your approval before campaigns go live.
No additional commitments are made through this presentation.
SUPPORTING WEBSITE REVIEW
OBSERVED · ENQUIRY LINKS
The Contact page’s estimating and service email links resolve to website paths. The general admin email already uses the correct email-link format.
OBSERVED · POSITIONING
The About and Projects pages emphasise commercial and industrial work, while Services opens with residential and commercial messaging.
OPPORTUNITY · BUYER CONFIDENCE
The portfolio names projects, builders, scopes and values. More context could help buyers assess relevant experience before calling.
Search rankings, review volume, paid-ad activity, enquiry conversion and social posting frequency have not been audited. A LinkedIn company listing surfaced in search; this is not a business with “no social presence”. We would establish the baseline with you.
Prepared 30 September 2026 from public information and the supplied business brief. Updated with the client feedback relayed by Bigpop: Craven-Phillips wants more service work and currently does substantial work with builders. The proposed initial focus is commercial/industrial service and maintenance; exact job types, coverage, capacity, budget and targets remain to be agreed.
Official contact: Unit 13 / 20–22 Yalgar Road, Kirrawee NSW 2232 · (02) 9318 1010 / 0408 978 921 · admin@cravenphillips.com.au · estimator@cravenphillips.com.au.
The five new artworks are illustrative AI-generated concepts. Existing company photography remains attributed to its source. Bigpop examples and founder-reported results carry limitations beside the figures. This presentation sends no forms, email or analytics data. External links and telephone links open only when selected. It is not an approved contract or launched campaign.
